How to turn XR to a commercial art form

Venice, Saturday 3 September from 11 to 12.30 at the Venice Immersive Market

Since the MEDIA programme raised the funding opportunities for XR projects enormously, the Creative Europe MEDIA Desks from Italy, Germany, The Netherlands, Belgium and Portugal are pleased to invite you to a discussion on distribution of XR.

• how can an artistic success can also become a commercial success?
• how can XR projects find their audience?
• How does a successful distribution strategy look like?

Keynote by Lucia Recalde Langarica, Head of the MEDIA programme at the European Commission;
Case Study MEDIA funded VR project "Affiorare" (Surfacing) a coproduction by My Boss Was (IT) and Laranja Azul (PT)

On the panel:
Paul Bouchard, VR Acquisitions & international distribution, Diversion cinema (FR);
Alexander Herrmann, producer "The Towers of February", Expanding Focus GmbH (DE);
Rossella Schillaci, director "Affiorare" (Surfacing) a coproduction My Boss Was (IT) and Laranja Azul (PT);
Babette Wijntjes, distributor, Cassette (NL)
Moderated by Ulrich Schrauth, artistic director VRHAM! Virtual Reality and Arts Festival (DE).

A Q&A session will be part of the programme. We address to VR producers and creators, scriptwriters, distributors, exhibitors, museum or exhibition curators and everyone interested in the topic of circulation of immersive content.
A networking cocktail will follow.

For any further information: torino@europacreativa-media.it